The activity or some outstanding newsworthy event

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In this last case, it is important to have a communication agency that offers us a clear and adequate perspective on the interest or not that this information may arouse for certain media or journalists. Having professionals who speak the same language as the media makes communication flow .

Because, on many occasions, in the business field we confuse advertising with information. It is true that everything that is published or said about our business can be considered advertising, because they talk about us, but advertising in the strictest sense is produced through payment.

Obviously, it is possible to get a spot on a page cmo email list in a national newspaper, on a regional radio station or on a television station, but it requires a significant investment. It is much faster and will contribute to a certain extent to our reputation, but it will have a very specific impact and will go unnoticed in most cases.

We must not forget that almost all 'traditional' media have made the leap to the digital channel and that their websites are leaders in online traffic, as reflected in traffic statistics from Comscore or OJD. In fact, having a presence on their website will boost our company's own digital strategy, favouring our SEO positioning . That is why it is important to develop in-depth work by communication professionals who know how to manage and balance this contact with the media and its employees.