SEO and the Google algorithm, history for dummies

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The debut of the most famous algorithm
2005 is the year in which Google becomes the main search engine and this is where the first efforts to fight SPAM appear, trying to prevent the artificial construction of web positioning. Because, for years, repeating a keyword throughout a website like a mantra was the easiest way to position your brand in the search results.

The year content became king
In 2011, the Google Panda Algorithm communication directors email lists was born, responsible for analyzing the textual content of websites and penalizing those with duplicate or scarce content and that only cared about repeating keywords without offering real value to their visitors. In addition, it began to reward those that had incoming links from other websites.

2012: The year the algorithm learned the importance of local
Google Penguin was the algorithm that began to penalize those websites that used questionable practices to place links that directed to their websites. They did so using tools that worked automatically, and not progressively and based on creating quality content.

That same year, Google published its Venice algorithm, through which the user would no longer have to search for “shoe stores in A Coruña” to find businesses in their city, but would simply have to search for “shoe stores” and Google, using the user's IP, would show them the closest options.