Conversion goals depend on what the brand wants to do, how it does it, and how it gets customers to do it. It all depends on their end goal.
For example, if you run a fashion e-commerce site, your conversion goal might be to get more purchases. However, if you're a thought leadership site, your conversion goal might be to get a lot of e-book downloads.
Your conversion goals will determine your conversion rate optimization strategy and ultimately lead to the fulfillment of those goals, so it's important to define them clearly.
It is always better to have smaller conversion goals than business email address list poland definitely big ones. By breaking down into smaller goals, you can ensure smooth work, regularly check the work process, fix errors and make sure that users are moving towards the conversion funnel.
In this way, set your macro goal – the end action you want your user to take, and micro goals – several small steps that will help the user better understand your offer/product/service and ultimately lead to the fulfillment of the macro goal.
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A landing page is a page on the website that shares valuable content to obtain contact information or boost sales.
It's important to create a compelling landing page to get users to take the desired action. This is one of the most direct ways to optimize your conversion rates by improving your landing pages.
Clean up your landing page
A landing page with too much information can distract the user's focus from the CTA; so it's important to keep it concise and simple. Eliminate anything unnecessary. Minimalist designs look best.
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Use scarcity techniques
Use scarcity techniques to create a fear of missing out (FOMO) by using words like “limited offer,” “available for the next 24 hours only,” or “sign up now and get 20% off.” This compels action because the user doesn’t want to miss out.