4. Insufficient optimization
A site with poor loading speed optimization cannot count on customer loyalty. Optimization is an important part of the development process. If a page loads for more than two seconds, this is already an alarming signal, especially when it comes to developing online stores . And every extra second mexico phone number lookup works to reduce user loyalty by 16% and conversion by 7% (according to AberdeenGroup).
Page loading speed is a parameter that you should definitely pay attention to when developing selling sites, because it affects SEO promotion. It is not without reason that search robots take it into account when ranking search results.
The following factors influence the increase in page loading speed:
number of HTTP requests (the fewer, the better);
availability of plugins (they need to be reduced);
image and video settings (they need to be optimized).
Today, it is also important that the site opens equally well both on a computer and on a phone screen. Perhaps, we can even say that the future belongs to m-commerce. In 2021, its share of e-commerce was more than 70%. Insufficient optimization of the application or mobile version of the site inevitably leads to the loss of half of the customers. In our time, this is an unaffordable luxury.
5. Complex shapes
Landing page development usually includes various forms for communication with visitors. They can be used to register, subscribe, or simply leave contact information.
Filling out forms should take a minimum of time, so it is advisable to limit the fields to the most necessary ones. With competent UX/UI web design, their number usually does not exceed 2-3, so that it is enough for basic contact information. Too many fields reduce conversion.
Website creation for a psychologist web design
Example of website development. Development of a selling website for a psychologist.
6. Development of selling sites and poorly thought-out navigation
The user interacts with the site using different blocks and pages, where forms, calls to action and other elements are placed. All of them must be coordinated with each other and lead the client to perform the target action.