And nearly one in five (18%) of Millennials and Centennials say they are loyal to brands because of the quality of in-store experiences.
Do you now understand the strategy behind Apple and Samsung stores, as well as those that many other brands are developing?
Touching, feeling and breathing the product in the store is important.
Not in vain, 30% of those surveyed say they shop in indian email database stores that (note this) are not Amazon because they enjoy the experience.
Don't worry, not everything is bad and it's not that we marketing professionals are completely wrong, we are right in some things.
Thanks to the study I am analyzing in this article, we found some pearls that are worth analyzing.
Brand loyalty
22% of marketers believe Millennials are more loyal than any other generation.
This is consistent with certain findings from the report showing that Millennials are more likely than any other generation to say their brand loyalty influences their purchasing decisions (70%).
Additionally, they found that 22% of Millennials consider rewards to be an important driver of brand loyalty and 15% say it is these types of rewards (which do not have to be material) that motivate them to purchase.
In no other generation do we find this type of brand loyalty and it is important to point this out in light of the examples we will see in the following lines.
Social media, millennial territory
Nearly half of the professionals surveyed say that when their target audience is made up of Millennials or Centennials, social media is the channel that has the most influence on them.
The results of the report are consistent with this statement, as 42% of those belonging to these generations consider social networks a good territory to explore before making a purchase.