what are third party data - type of cookies
Riccardo Barbieri , CEO of Advice Lab , a company belonging to Advice Group, with active clients such as Barilla, Lavazza, Edison, Sorgenia, Snaitech and many others, is helping us concretely prepare for 2023, when Google prevent the tracking of users' browsing data via third-party data, with malaysia phone number example the help of Antonella Passini , Digital marketing manager at Leevia. And they do it by telling us, among other things, about Walled Garden.
What are Walled Gardens?
Walled Gardens are defined as all those closed ecosystems that are able to gather multiple services , often accessible by logging in by users, under a single “umbrella” .
In practice, for companies these are proprietary or controlled platforms, a protected environment in which those who release and those who collect data have a direct relationship, and therefore more secure and reliable.
To date, the largest Walled Garden in the world is Facebook . Many publishers, creators and influencers use Facebook and other social media to distribute their content , then trying to drive traffic outside the platform by inserting links to their blog, YouTube channel and so on. It is not news, however, that Facebook has as its fundamental objective to keep users within its fence and to do so it frequently makes changes to its algorithms in order to reduce the organic reach of highly followed pages, especially if there are links to a proprietary website.