Helps with reporting – A content marketing calendar makes it easy to visualize content production over time and see how it correlates to performance trends.
Keep your marketing messages consistent . Planning your content makes it easier to keep your message consistent across all your platforms.
How to create a content calendar
When creating your content calendar, you'll want to start by choosing a tool that makes sense for you and your team.
:
1. Set a time frame
Determine how far in advance you want to plan your content. It is common for companies to plan content over the course of a month, quarter, or year.
You may find it more manageable to plan your content over the course of a month or quarter. This gives you enough time to research and develop detailed content.
2. Diversify your marketing channels
Specify through which marketing channels you will distribute your content .
Your calendar can help you publish content consistently and uniformly across all your marketing channels , allowing you to stay in touch with your audience.
You will also know how to adapt your content to each channel.
Don't forget to include all the channels your company uses, such as:
Blogs and web content
Social networks
Email marketing
Print Marketing
SEO
PPC
3. Identify key metrics4
Map out relevant topics that you can reference malaysian numbers in your content. Try to stick to topics that are useful to your audience and consistent with your brand identity .
For example, a gym company can create content about health, fitness and wellness.
4. Record notable events
Plan any vacations or special events that will occur during the designated period.
You may not create content about every holiday, but keeping track of them can help you schedule your posts more intentionally.
Be sure to write down any:
National holidays
Awareness days
Peak shopping season
Corporate events (e.g. product launches)
You can even create a dedicated holiday calendar like this one: