In today's world, creating a website is one of the most important steps to success, especially for small businesses. It is a necessary foundation for creating a good online presence, discovering new opportunities, and growing your company.
One of the easiest ways to attract new customers is to increase the number of your web visitors. Therefore, many companies are struggling to come up with new and innovative ways to retain and grow their audience, constantly developing their website. To this end, many of them use various “helper” tools to gain a clearer and more accurate idea of what is happening on their web page. What are they?
Top online development tools
The more attention you give to your website, the more it will develop. If you don’t know where to start, it is extremely important to add the main tools that will help you understand how cryptocurrency data visitors interact with your site (Google Analytics) and how search engines perceive it (Google Search Console). In addition, it is a good idea to invest in finding a suitable SEO analysis and keyword tool, which will save you a lot of time in the future.
Google Analytics
When launching a website, you want to learn more about it. For example, how long users stay on it, who visits it, and which pages are most viewed. This can be done with the help of Google Analytics, which gives you access to all this information and more.
Using this tool, you get real-time data, and you can also create new segments to see and compare data based on criteria such as search traffic, mobile traffic, etc. In addition, Google Analytics gives you detailed statistics about who visits your page. You can get to know your audience – from what device they use to their language and demographics. Without such a plugin, your future marketing efforts will be in vain.
Google Search Console
In addition to whether your site is liked by users, it is very important that it is liked by search engines. This will help you rank for more phrases and words that will bring you organic traffic. To get there, however, you will need help from an additional application like Google Search Console.
Google Search Console will help you check your site’s visibility and indexing status. You’ll need this tool to gauge how effective your SEO efforts are, and it will also give you a detailed report in case there’s something wrong with your site’s structure. There you can learn about how many people are finding your site organically, what your most popular pages are, and what phrases are driving the most traffic. Without this additional data, it’s hard to achieve any kind of success with your SEO.