Colors and emotions
Colours directly correlate with emotions and moods, effectively influencing the viewer’s emotional response. For example, red evokes strong emotions and can be associated with passion and excitement. In contrast, blue often represents calmness and reliability. It is no coincidence that companies like Facebook and IBM use blue in their logos. Colour psychology drastically affects consumers’ attitude towards a brand, through a refined but often subconscious process that can influence their decisions.
Shapes and consumer perception
Just as colors evoke certain emotions, shapes also influence consumer perception. The dynamics may seem subtle, but they have a significant influence. Circular shapes, for example, symbolize unity and harmony. They are often saudi arabia rich man contact number whatsapp number used by brands that want to show a sense of community or teamwork. In contrast, rectangular or square shapes symbolize stability and balance. Brands that want to present professionalism or reliability may turn to these types of shapes. In essence, the geometry used in a logo can subtly inform the consumer about what a brand stands for and, ultimately, their relationship with it.
Shapes and Consumer Perception
Logo and commercial effectiveness
Consistency across platforms
Present across multiple platforms, a brand logo holds the essence of the company’s identity. It forms the core of the marketing campaign , providing consistency across all media platforms, be it social media, print or digital. For example, Apple’s bitten apple logo or Nike’s swoosh are instantly recognisable regardless of the platform they are seen on. They have achieved consistency, improving their marketing effectiveness.
In addition, a unified logo makes it easier for customers to remember the brand and build trust. Regardless of the medium – product packaging, a website or a social media post – the logo remains a brand’s non-verbal ambassador. Its consistency across all platforms confirms the brand’s integrity: it is the same company that is behind every product or service.