Getting qualified traffic with email marketing
Taking advantage of the content marketing boom , applying it to other channels and getting qualified traffic with them has become a priority.
Keep in mind that 80% of users prefer to read an article rather than oman phone number advertising. So it is up to you to know how to apply all the tools at your disposal to meet user expectations. And in this case, getting qualified traffic with email marketing is one of your best options. That is, as long as you know how to take the appropriate actions. And of course, you know, in depth, everything that email marketing has to offer you.
For example, would you be able to detect what email has to do with SEO?
At first glance, there is no direct relationship between the two channels. But email helps you considerably to boost your website's SEO in many ways. A positioning in which, without a doubt, the content of your website has a lot of power. As you can see, everything is linked.
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However, according to research conducted by Conductor , 51% of users discover websites through email marketing.
But how do you do this if email doesn't have a direct connection to search engines?
It does not directly affect the positioning of your website. But you can use this channel to promote and encourage improving that positioning. This way you can get qualified traffic with email marketing.
TABLE OF CONTENTS
Why get qualified traffic with email marketing
How to use email to get qualified traffic
1.- Part of a good database
2.- Keep your landing pages synchronized with your emails
3.- Create higher quality content for each segment
4.- Ask for product reviews
5.- Video email marketing
6.- Build more social buttons
7.- Send reminders
However, if you really want to get qualified traffic with email marketing, the key is to have quality, powerful email software that guarantees delivery. Attract the attention of your potential customers and start generating optimal results with MDirector. It is a digital marketing platform that will give you a clean database with which to reach your customers effectively.
Why get qualified traffic with email marketing
email marketing statistics
Email marketing is an economical and effective channel that allows you to reach your potential customers in a direct and personalized way. And although most professionals send emails to get sales, it also serves to get qualified traffic and direct it to other channels.
Getting qualified traffic with email marketing doesn't mean that your content has greater visibility, or that more users visit your website. It focuses on the impact that this traffic has after making the visit.
With this in mind, you should know that if you get a good flow of traffic belonging to your potential target to browse your website, your positioning will automatically be favored.
You will get more notoriety and relevance. The more web traffic you get, the more notoriety you will get. And this is directly related to relevance, since getting a lot of traffic means that your content is relevant to your audience.
You will reduce your bounce rate. Getting qualified traffic with email marketing reduces the bounce rate your website may experience.
You will improve the average time per visit. Another element that influences positioning is that users spend a certain amount of time browsing your website. Getting qualified traffic with email marketing will influence this aspect, especially due to the personalization capacity that this channel has. Keep in mind that if you send relevant content to each person, there is a greater chance that they will click and consume everything you have for them.
How to use email to get qualified traffic
All you need to do is put these strategies into action and create different email pieces. Today you will find some key principles to achieve this, as well as some recommendations to get you started.
1.- Part of a good database
Database