10 steps to improve the usability of online stores.

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siam00
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Joined: Sun Dec 22, 2024 3:27 am

10 steps to improve the usability of online stores.

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There are many factors that influence whether a visitor makes a purchase on your site: trust, website design , speed, and usability. And none of these factors is dominant. But given that the design, speed, usability, and trust of your site have already led the visitor to the purchase page, the palm of primacy can be given to product images.
And in fact, product images are one of the last pieces of free philippine number for whatsapp the puzzle called conversion. If your product images meet the rules below, then they work 100%.



Website Rework. Product Images: 10 Steps to Improve Usability of Commercial Websites

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1. You can't skimp on images.
It is important to fully represent the product on your e-commerce site, so you should include as many photos as necessary, but not too many. All images should be of good quality, but still optimized for the web (the Content Delivery Network can help here). Not having good quality images can turn visitors off and they will never make a purchase from your site. A
good example of this rule is the site of The Urban Outfitters. As you can see in the image, the site shows how the dress looks from different angles, and clearly shows all the details. The next image shows how the dress looks when paired with another product.

2. Use dynamic images with the ability to rotate the product 360°.
This feature allows visitors to rotate the product image and view it from any angle. This is a great solution because if you have dynamic product images, you won’t need too many simple static images. This technique creates the effect of being in a real store, where the buyer can pick up the product and rotate it in all directions.
As practice has shown, dynamic images significantly increase the conversion of online stores. For example, when the DueMaternity.com website added dynamic images for its products, their conversion increased by 27%. When the marketers of the Golfsmith.com website were concerned about improving the site and decided to add such images to the pages of some products, it was discovered that the conversion of these pages was 30-40% higher than the conversion of product pages with regular photos.



Website Rework. Product Images: 10 Steps to Improve Commercial Website Usability photo

3. Contextualize products
Your product needs to be presented in context. And product images need to show what the product is, how to use it, and create the feeling that the buyer is seeing it in real life.
This is especially true given the fact that marketing today sells
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