Do ordinary people believe that page experience and the results they get demonstrate Google EAT: Expertise, Authoritativeness, and Trustworthiness?
The impact of user experience on SEO
What is web experience?
Google EAT is earning an E: Experience to better value Google results cellphone number philippines format Does the content also demonstrate that it has been produced with some experience, such as using a product, having actually visited a place, or communicating what a person has experienced? In some situations, content produced by someone with first-hand life experience on the topic in question is valued more.
For example, if you're looking for information on how to properly fill out your tax return, you're probably interested in content from an accounting expert. But if you're looking for reviews of tax preparation software, you might be looking for different information, perhaps a discussion forum of people with experience in different services.
If you prefer, EEAT – or “Double – EAT” is now part of the updated EEAT guidelines that Google published on December 5, 2022. You’ll also see more explicit guidance throughout the guidelines, stressing the importance of creating content that is original and useful to people and explaining that useful information can come in a variety of different formats and from a variety of sources.
Update to Google's search fee guidelines
These aren't fundamentally new ideas. And Google isn't abandoning the core principle that Search is about surfacing trustworthy information, especially on topics where quality information is critically important. Rather, Google hopes these updates will better reflect the nuances of how users search for information and the diversity of quality information around the world.
As a reminder, these guidelines are used by Google's search raters to help evaluate the performance of Google's various search ranking systems , and do not directly influence ranking. They may also be helpful to creators who want to know how to self-assess their content for success in Google Search. Google's page on creating useful, people-oriented content contains a sectionwhich explains this in more detail.
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Originally posted by Elizabeth Tucker.
Partially edited for clarity; links replaced with information on aspiration.marketing where available. Except where otherwise noted, content on this page is licensed under a Creative Commons Attribution 4.0 License , and code examples are licensed under the Apache 2.0 License . For more information, see the Google Developer Site Policies . Java is a trademark of Oracle and/or its affiliates.
Google Search Central , SEO , Web Design
This content is also available translated in:
German: Warum Google EAT ein zusätzliches E für Erfahrung erhält
English: Why Google EAT Gets an Extra E for Experience
French: Pourquoi Google EAT a un E supplémentaire pour l'expérience
Joachim
Joachim
My dad taught me to dream big and work hard to make those dreams come true. Our goal is to build things and help people succeed. And if things don't work out the first time, we try again another way. Growing is one thing; growing better is our goal.
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What is web experience?
Update to Google's search fee guidelines
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