But have you ever stopped to think about WHICH is the main media that impacts your consumer's purchasing journey ? So, if you notice that many users access your website through Facebook , but almost none through LinkedIn , for example, you can enhance your strategy on the main social media focused on your target audience.
However, many marketing managers still have questions about these processes. With this in mind, we have developed a FAQ that will clarify questions so that you can understand the impacts of your actions on different social media and know which attribution model fits perfectly with your product.
Follow our tips and download the FAQ!
1. How much do digital marketing actions impact the final result of my sales?
There is no single answer to this question, as cases vary depending on the attribution model code number of philippines developed for a digital marketing campaign.
By using tools like Google Analytics, you will have complete reports that show how much each action is impacting the final sales result. However, just looking at the numbers is not enough! You need to act strategically and with a lot of expertise, using the data as a basis for considering the solution and making decisions.
2. What is the cost of acquiring each customer (CAC)?
To find out what the cost of acquiring each customer is in a digital marketing strategy, you can use a metric known as CAC (customer acquisition cost).
To perform this calculation, you need to have prior control over sales and the number of customers coming from each media used in your attribution model. The clinical eye of a digital marketing specialist can make it easier to find these numbers.
3. How do I know which media works best for my business?
In digital marketing, there is no “recipe for success”, that is, it is not possible to say that advertising in such media will bring immediate sales results for a company. Everything is very variable, according to the target audience of each business.
Furthermore, social media is constantly changing. New social networks emerge, while others fall into disuse, for example. For this reason, results must be monitored constantly using metrics.
Therefore, the answer to this question will vary depending on your business niche and the current situation of each media outlet. With professional support, you can be sure that these studies are being carried out constantly and that strategies will always be directed towards what produces the best results.
4. How do I evaluate the goals of my digital marketing strategy?
There is no digital marketing without goals! Everything that is done needs to have a numerical objective, an index to be achieved to determine the success or failure of a campaign. And, to evaluate such results, it is necessary to keep an eye on the performance indicators.
If you are implementing a content marketing strategy and you notice that you are getting few results, it is a sign that something is wrong and needs to be improved. It may be the way the texts are written, the design of your blog, the choice of keywords, etc. It is important to review it and check what is preventing your lead from making a purchase decision.
We can therefore say that it is not enough to look at the number and check whether the target has been met or not, but rather to analyze the entire scenario and the path taken to make this indicator a reality. The work must be done daily!
5. How do you know if the attribution model used is efficient?
An efficient attribution model is one that is statistical and interactive, so that it can generate efficient results for companies. That's why you need the support of someone who understands the subject.
Now that you know the main requirements for choosing the main attribution model, access our ebook and clear up your doubts to optimize your business's conversion rate.