However, this is nothing new. The market that understands the subject the most is the video game market , where all brands have their audio logo or differentiating sounds that aim to win a place in the minds and hearts of gamers . Surely many recognize the sound of the Xbox and it automatically transports them to long afternoons of gaming:
Original Xbox 360 Startup (1080p) from Audiobrain on Vimeo .
There is also the case of LaLiga , which has followed in the chile phone number data footsteps of UEFA with a piece created by the famous composer Lucas Vidal. It mixes the heartbeat of 90 babies, the applause of the fans and the melody played by horns, trumpets and voices.
What cases will we see in the future? Surely more brands will follow this path and start to take into account the tone of voice and sound identity in their branding strategy. The image will not always accompany the sound and we must be able to create a recognizable style that connects with the user and generates memories. Now is the time to start working on it. Shall we talk?