30. Anchor text should contain context

[sumaiyakhatun27]

Internal links help Google discover more articles on a site, so anchor text should contain context that points to the content of the page.

With internal links, you are giving us a context signal. In essence, you are saying that in this part of my site you will find information on this topic. And that is what you should use as the anchor text for these internal links.
As for external links, if you are linking to other people's sites, then everything works similarly. You need to provide some context as to why people should follow this link, what additional information it provides.

31. Long anchor text gives Google more context
There’s nothing wrong with using long anchor text on a page. In fact, it can even help. switzerland rcs data Google uses anchor text to learn more about the page it links to.

The longer your anchor text, the more context you give Google, which will be taken into account when ranking your page.

I don't think we're particularly particular about the length of the anchor text. We use this anchor text as a way to provide additional context for individual pages.
Sometimes if you have longer anchor text, we get a little bit more information. And sometimes it's just a bunch of different keywords.

32. Google doesn't understand sarcasm
Writing content in a sarcastic tone may appeal to readers, but it won’t benefit your Google rankings. Google’s algorithm likely won’t understand sarcasm, so try to avoid using it when writing content that contains important information.