An optimization carried out yesterday can already look old today. Although major changes to the Google algorithm usually only take place once or twice a year, they can potentially mean that a realignment of the optimization of your own pages becomes necessary. Google recently rolled out the so-called “BERT” update (“ B idirectional E ncoder R epresentations from T ransformers”) in various countries . According to the company, this is one of the most significant updates of the last five years. The update and the use of AI should enable the Google algorithm to recognize the connections between texts even better. According to Google, ten percent of all search queries are affected. It is only a matter of time before the update is rolled out in German-speaking countries too. This is where analysis tools are a great help.
When conducting an SEO analysis, you should never rely on a single SEO tool, but rather use a wide range of different applications. For example, SISTRIX calculates the so-called "visibility index" of rcs data germany pages and shows where improvements can be made. A wide variety of factors play a role in good rankings. The loading time of the pages is one of them. Where the website is placed also depends on how quickly visitors can access the respective content. If you want to find out more about SISTRIX, read our article about the SISTRIX toolbox .
In general, the SEO analysis in the domain overview of many providers also shows comparisons with similar pages, the ranking performance over days, weeks, months or even years and, if necessary, the specific analysis of individual keywords, as is the case with the provider Rankalyst. Free tools such as Seobility* (use affiliate link) are sufficient for initial error analyses in the structure of the page . They allow on-page analyses, keyword analyses and the use of the WDF*IDF tool to optimize text content for specific keywords. It is important that you do not take the results of SEO tools too seriously, but rather question them critically and have your own experience with search engine optimization. Helpful, free tools for keyword research include the Google Keyword Planner, Google Suggest, Answer the Public and Hypersuggest. Other SEO tools that we will introduce to you in more detail soon include SEMRush, XOVI and Ryte.
implementation of changes
After evaluating the SEO analysis, it's all about implementing the changes. For complex changes, it's a good idea to create a plan. The more complex the structure of the main and subpages, the more extensive the adjustments to important areas usually become after the SEO analysis. From updating the backlinks to reorganizing, adding meaningful text passages and inserting important keywords with a suitable search volume for the page content, hours or even days can pass. You can find out more about SEO optimization in our guide articles . This is an article by Jochen Moschko and Dominique Bausche .