Common problems & solutions Device-specific elements

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However, from a specific mobile/desktop parity point of view, this isn’t a big deal. As I said, they both share a canonical tag pointing to the same place, so we end up with equivalent behavior. A similar rule applies when linking to pages like “my account” or “basket” — there may be differences in desktop and mobile implementations, but as both pages are noindex and/or robots.txt blocked, it isn’t a big deal. Anchor text Ebuyer has a few instances of the same element using different anchor text on mobile vs.


desktop: Anchor text shown on Ebuyer desktop version. Anchor text shown on Ebuyer mobile version. Ebuyer desktop (top) vs. Ebuyer mobile (bottom) Note the longer anchor text on mobile(!). I also noticed something similar on the New York Times site, although that may be due to them rapidly testing different headline variants. Either way, I don’t think this is a huge deal as long as the behavior is intended and the implied topic is largely similar, which it is in these cases.


One of the most common south korea gambling data causes of disparity is navigation elements that are desktop-only. The example below is from Ebuyer, and shows a bunch of links that I was unable to find anywhere on their mobile homepage. Desktop-only links as seen on Ebuyer. These links all point to URLs that also feature in the top-nav, so the impact on the link graph may not be huge. However, Google is likely to place different weightings on a prominent homepage link like this vs.


a link buried in a navigation, so there are SEO implications to this disparity. Ebuyer’s desktop site implies that these are some of the most important subcategories on the site, whereas their mobile site gives them a more equal footing with other subcategories in the mega-menu. Happening across millions of sites, this is the sort of issue that might impact the quality of Google’s results. Ebuyer has presumably featured here the categories that are core to their business, and if they rank slightly better in these cases than in other cases, that means Google is slightly more likely to show people results from a business that is highly competent in that area.