Even if you’re already on your way to internet marketing success, you probably have some fundamental unanswered questions. For example: what is a landing page and why do you need one? This article will help you fill in those gaps in your knowledge and find answers to questions you may have been afraid to ask.
1. What is a landing page?
A landing page is a page that is specifically designed to encourage visitors to take one specific action.
This action is the conversion goal. It could be subscribing to a newsletter, registering for an event, downloading a lead magnet , signing up for a training course, and so on. Therefore, the conversion rate is the percentage of visitors who reach the finish line and take the target action. So, the landing page is needed to convert traffic.
What is a landing page?
Google Analytics defines a landing page as the page that venezuela phone number data people land on when they click on your ad. But a landing page can exist without paid advertising, and it really boils down to this:
1. To direct targeted traffic
2. To a one-page site
3. To push to a specific action.
Traffic sources and methods for attracting visitors to a landing page can vary greatly. Traffic can come from a Facebook business page, a newsletter, a blog post, a Google AdWords campaign, and so on. You direct traffic to a given goal — a landing page that leads visitors to an action that is useful to your company.
Of course, this definition covers many different pages. And what's more, the same page may or may not be a landing page depending on how you use it. Let's play the game "Landing or not landing?" and look at some possibly controversial examples.
The registration page for a webinar you promote on social media is definitely a landing page.
A page with your business address, hours, and contact information is not a landing page: you're not asking visitors to take action.
A page created shortly before the launch of a new product to encourage visitors to sign up for a newsletter about it is a landing page.
A sales page promoting one of your product's subscription levels can be a landing page, especially if it has a button to subscribe or buy.
An ecommerce page that lists all of your products is probably not a landing page because it offers dozens (or hundreds) of options for the visitor to choose from, so there is no clearly defined goal.