On the other hand, GIFs require minimal editing and are less expensive. In addition, there are philippines phone directory search image and GIF banks available for anyone who decides to include them in their email marketing strategy.
In this sense, it is important to realize that GIFs have become a trend that is becoming more and more popular. Like emojis , they are part of users' daily use. Hence, they have a certain visual appeal and attract attention.
Including videos in your email marketing strategy. Pros1.- Adaptive content
There are many different types of video, both in form and content. Videos respond to any type of email, which is why including videos in your email marketing strategy is a positive thing.
Videos are attractive content that can be adapted to different campaign objectives, from raising awareness among readers, informing, attracting new users or presenting a particular product or service, among others.
Video is a versatile resource that can help any campaign, at any time.
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2.- You will remain in the minds of users
On average, a person retains 10% of what they read or hear. However, videos are content that is not easily forgotten. Users are able to remember up to 50% of what they see.
In this way, the video remains in the memory of users , allowing brands to establish themselves as references for leads and leave a greater impression on users.
The world's most valuable brands have seen this benefit of video. Brands like Coca-Cola create videos, or ads, that stick with users.
3.- You will enhance the results
Include videos in your email marketing strategyIncluding videos in your email marketing strategy can increase the click-through rate by up to 55% . Videos also increase the time users spend on your site, which increases by up to 44%.
In addition, there is always the possibility that users will share it on social networks. In this way, a second channel of diffusion is created. Videos on social networks have the capacity to become viral content and thus reach thousands of users every day.
On the other hand, 90% of videos that are shared have managed to move users. In addition, users are more willing to share the video when they are moved by the videos. Hence the real need for publishers to create creative and original content.