How to become a Data Driven Sales Director, our Telegram channel: VP of sales .
A lead is a potential customer who has shown interest in a company's products or services. This interest can be demonstrated through various actions, such as filling out a form, subscribing to a newsletter, or viewing content. Leads are not yet customers, but they have the potential to become customers.
Types of b2b leads
Targeted leads
Target leads are those that fit a company’s specific ideal customer profile . They are more likely to convert into sales because they meet the criteria set by the company. For example, a software company targeting mid-sized businesses might consider a lead from a company with 50-500 employees a target lead.
Key characteristics of target leads
Targeted leads are often more qualified and have a jiangxi mobile database higher conversion rate due to their fit with the company's ideal customer profile. They require less effort and resources to convert compared to non-targeted leads.
Example of a target lead
A software company targeting mid-sized businesses receives an inquiry from a company with 100 employees. This is a targeted lead because it matches the company's ideal customer profile.