We Become the Clients Whom We Surround Ourselves

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We’ve all been there… we’ve all met people at times in our life and thought that a relationship was going to work out, only to discover after you’ve peeled back the layers that perhaps it just wasn’t meant to be.

This happens in business all the time. But often we only think about it in terms of why the customer doesn’t select us, or why a customer has broken up with us. Being dumped by a client is a bitter pill to swallow… it’s a blow to both our ego and our bottom line.

We rarely consider the fact that we too have choices in whether to continue a relationship with an existing client, or even refuse a new client. The truth is that not every prospect is a match for our business.

Sometimes it is as simple as being too expensive for lithuania telegram data a prospect, and in cases like this, you may want to refer the prospect to another firm. But in many cases, a prospect can be detrimental to a business.

The composition of your client base is significant. It communicates a lot of information about your organization, and it shapes your enterprise. Clients dictate the employees you need to hire, the partners you need to engage, and the work that will be performed. Clients largely contribute to your organizational culture. I’ve always believed that we become the people that surround us.

I also believe that we all have choices in selecting those that are closest to us – our circle of influence. This applies to the business environment as well. We are extensions of our clients, and they are extensions of us. So selecting the right clients for our organization is essential to building the organization that the leadership envisions.

Evaluating Potential Clients
There are many questions to consider when evaluating new client and existing clients: