Social commerce is therefore a more convenient and interactive shopping experience , which may explain why it is becoming increasingly popular. It is an easy way to promote and sell products. For example, while scrolling through Instagram, you may see a set of skincare products. With social commerce, you simply tap the “Buy Now” button, add it to your shopping cart, and checkout within the app.
Its use is booming. That's why at MarketiNet today we want to taiwan telegram explain in detail how it works and what are the best social commerce platforms to use in 2023. Keep reading!
How does social commerce work?
Investing in social commerce requires a thoughtful and agile strategy with several components. Brands looking to get started with social commerce sales must consider aspects such as content creation , available creative resources, media strategy, audience amplification and conversion .
Additionally, if you as a brand are investing in social commerce, you should always make sure you have a measurement strategy in place from the start so you can track whether your efforts are working or need to be modified. An effective measurement strategy allows brands to adapt as needed to consumer data.
Imagine, for example, that a famous baby diaper brand decides to invest in social commerce. Well, the steps they must follow are :
First , you'll need to consider how the content, creative assets, and where they will be published and promoted.
Second , they must ensure a solid social media strategy, built across all social media platforms.
Third , they will need to devise strategies to amplify their message and ensure it reaches their audience.
Fourth , they must close the cycle with a solid conversion strategy.
The company would also need to develop a measurement strategy that would allow them to learn from their consumers on the fly. The brand could invest in a digital experience that spans social platforms and uses audience data to target a specific portion of their consumer base. Perhaps, for example, they decide to start with a campaign aimed at new moms. Here, they could invest in content that appears on Instagram, targeted at mothers-to-be.
At this point, the brand could offer value to these moms-to-be by offering discounts on a newborn trial pack. Keep in mind that an expectant mother is looking to save money, so she will likely make use of the discount code provided. The brand can then offer a share button allowing this mom to share the great deal she enjoyed with her friends in the area who also have children. This is a clear example of how social commerce can leverage various tactics to reach an audience while creating an amplification effect through the social aspects of shopping.