After that, their interest will only decrease unless you continue to nurture them further. Lead nurturing means staying in touch and providing your leads with more value that made them convert.
If you don't regularly follow up with your leads, they will never turn into customers.
At the other end of the follow-up spectrum is overcommunication. We’ve all experienced an overzealous salesperson bombarding our inboxes with generic emails. It’s not a pleasant experience. Sending too many emails is frustrating and unprofessional. Desperation is a red flag for most prospects, and usually results in unsubscribes.
Over-promising and under-delivering
One of the surest ways to lose a lead forever is to switzerland mobile database overpromise and underdeliver. What does this mean in practice? Take lead magnets, for example.
One of the surest ways to lose a lead forever is to overpromise and underdeliver.
A few weeks ago, I downloaded an e-book that offered small business advice from top executives. I entered my email address and spent time downloading the resource, only to find that it was full of ads with no advice.
Naturally, anyone would feel cheated and have no desire to interact with that company again.
Bombard them with too many emails
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