As in everyday life, for your romantic or friendly relationships to become solid, certain forex email list things are necessary, such as staying in touch.
How long does it take until someone starts calling you “friend”? What are the things that need to happen for a first date to start turning into a long-term relationship?
It's simple: you need to follow up with them, and by this we mean providing friendly details, asking these people about their stuff, and sending them special messages at special times.
Something similar happens when following up with your leads. Many companies have not understood this and have lost the opportunity to convert their leads into customers.
What good would it do to have a sales process if your leads never turn into customers? It's like all the work you've done has come to nothing.
Adapting the message to be sent depending on the stage in which the lead is in the purchasing process is crucial for the sale to take place.
If you don't congratulate a friend on his birthday, what do you think would happen? He'll probably be very angry, because it was important that you congratulate him that day ; but in real life we can wait for someone to forgive us for forgetting a date, but in the world of marketing this message is usually crucial, so paying attention to this is important for your business.
The Inbound Marketing methodology suggests that we do not approach leads with the intention of selling, but rather that we approach them with useful and relevant content for our audiences.
However, it will be of no use to attract so many leads to our content if we are not going to close the sale; this is why the follow-up according to the aforementioned Inbound methodology is encouraged once the visit becomes a contact, and the same gets closer to the purchase decision and then becomes a promoter of the brand in question.
But how do you get a visitor to leave you their details? There are certain elements or tools that will help you in this task, but first you need to know what the stages of a customer's decision are:
Exploration: This is when your lead discovers the product or service you offer online, or not.
Knowledge: Your leads already know everything there is to know about your brand, but it's up to you to make them understand that your product or service is exactly what they need.
Purchase: the product is acquired and the lead becomes your client.
So, if you want to know how to convert leads into customers, keep reading.
Inbound Leads Vs. Outbound Leads
We believe that in order to optimally track your leads, you need to understand that inbound leads are not the same as outbound leads.