This is very useful both to counteract Black Hat SEO techniques , used to climb the Google SERP with forced and penalizing methods in the long term, and to reward quality content .
Google algorithm updates come out quite frequently, but the company itself has repeatedly : if the content on your pages is well-written and structured, there is nothing to fear .
Of course, a periodic check with the help of one or more SEO phone number list philippines analysis tools is clearly a must.
But how can you check for a possible penalty on Google ?
Read on to find out.
Google Penalties: Types
Before going into the merits of Google penalties, it is good to make a fundamental distinction between manual and algorithmic ones . The former, as can already be deduced from the name, are applied by the search engine team accompanied by a possible report of the website or specific pages. These can be verified from Google Search Console à Security and manual actions à Manual actions.
The situation is different for penalties in SERP derived from the algorithm . Here the descent in SERP is not communicated, so it is necessary to independently verify which web pages or contents are not appreciated by the search engine.