Before the Internet became widespread in society, users had limited means of actively obtaining information, so they had no choice but to accept "sales-type" marketing techniques .
However, in today's information society, users can now search for the information they want to know on Google, watch the videos they want to see on YouTube, and skip advertisements, which are the epitome of "sales-driven" marketing, if they feel they are unnecessary.
Content marketing uk cell phone number list has become a focus of attention as users are increasingly paying attention to information that is not useful to them.
Content SEO , a type of content marketing , became a trend when changes in Google's algorithm led to high-quality articles ranking higher.
In the past, sites that were overly populated with search terms tended to rank highly in Google searches.
However, after the Panda and Penguin updates to the search algorithm, sites that are not valuable to users and are inconvenient are now being penalized and their rankings lowered.
Content marketing is a method of providing attractive information to users , so it is also effective in successfully ranking high in search results.
By the way, the names of the updates "Panda" and "Penguin" come from the idea of "clearly determining whether a site is good or bad."
New consumer behavior "ZMOT"
ZMOT (Zero Moment of Truth) is a concept proposed by Google in 2011, which asserts that customers have already decided what they want to purchase before they even visit a store.
Before actually experiencing a service or product, users check information, reviews, and word of mouth on the Internet to decide whether or not to purchase.
The key to success is whether or not your content is appealing to users when they are searching, so content marketing is becoming increasingly important .
Rising internet advertising costs
As demand for internet advertising increases and prices soar, "hard sell" marketing has become less cost-effective.
In order to reduce fixed advertising costs, more and more companies are turning to content marketing, which can attract customers in the medium to long term .
Benefits of Content Marketing
Here are three benefits of content marketing:
Expanding contact with potential customers
Potential customers are customers who have a need in a particular genre but are not aware of specific services.
The shortcut to success is to use content marketing to connect with potential customers and raise awareness of your company's services and products .
Continuing to provide useful information to potential customers through blogs and social media and building better relationships will lead to increased purchasing desire