Smart Bidding feature in Google Ads

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This system allows Google to manage advertisers’ PPC campaigns using Google’s artificial intelligence system. The system then optimizes the advertiser’s budget to maximize their ROI. Advertisers can choose a variety of criteria to optimize their bids, including device, physical location, remarketing list, ad characteristics, interface language, or browser.

4. Ad blockers
Many websites have ad blockers installed that prevent ads from being displayed to users. poland rcs data This causes serious damage to profits, which can reach 40% of losses from ad blocking. Therefore, one of the trends characteristic of 2021 is the popularization of anti-ad blockers.

Ad blockers are useful software solutions that bypass ad blockers. Not all solutions work for all ad blockers. You can also use an ad network that places ads around ad blockers. However, not all ad networks work with all ad blockers.