What information is needed in an article? How do you know what questions to cover?

[sumaiyakhatun24]

Kateryna Kushnir , editor and content marketer, author of the Telegram channel "Not Just an Editor" answers these questions : to understand what to write about in an article, you need to understand three questions.

I will try to show with simplified examples:

Who are you writing for, who are the readers? For example, you have a topic about a new law on real estate. If lawyers are going to read , then they are interested in how this law will affect their work, if ordinary people - how the law will russia rcs data change their lives. If this is a seller of an apartment , then he is interested in how to sell it correctly, so as not to be deceived and left without money. And if a buyer , then it is important how to buy it, so that later no one takes it away.
What is the useful action of the article? What benefit do you want to give the reader? Let's take an example with buying an apartment. A useful action could be to help you correctly draw up a sales contract. Or to help you find a good realtor. If you clearly formulate how your article will help the reader, it will be clear what is important in it and what is unnecessary.
Why are you writing this text where readers will see it? For example, your goal is to make readers see how the company's lawyers are well versed in sales contracts. You want to make long-lasting material for the site. It is clear that here it is better to write detailed instructions. Or you may have another goal: to collect more coverage in Yandex.Zen. Then it is probably better to make a short list in the spirit of "10 stupid mistakes in the sales contract, because of which people usually lose apartments" .