Content distribution: direct publishing vs. aggregators

[sumaiyakhatun24]

Among the students of EnglishDom there are a large number of marketers and PR specialists who want to improve their English to access foreign resources. And they are surprised to find that working with Western publications is very different from Russian-language ones. The very specifics of the publications are different. Students generously share insights with our teachers, so in this article, experts from the online English school EnglishDom tell us how content marketing differs in Russian and English, how to work with online publications and what texts are more willing to be read in different countries.


Our content marketing market stands on three pillars: media, corporate blogs, and south korea rcs data thematic online publications. And in each of them, content is important for the user.

To get a good publication, the working algorithm is approximately the same:

Find the contacts of the editor or manager responsible for partnership projects. Most often they are listed on the website in the "Contacts" section, but sometimes you have to write to the general mail of the publication and wait a long time.
Discuss the specifics of cooperation . Paid or free basis, brand mentions and links to products or the site, promotion of the expert's personality, and much more.
Discuss topics and theses that are suitable for both you and the publication . A marketing blog will not publish articles about training. And a lifestyle publication is not interested in serious sales analytics.
You write the material taking into account the editorial policy of the publication . If there is none, then you are guided by the style and presentation of articles already published on the site.