A look at the 4th Edition of CoMtexto

[bitheerani319]

Today marks seven days since the last night of our event, CoMtexto.

A week in which we don't have "Today we're going to record calls in stories", "What about the script?" "We need a layout to use in the slides", "A countdown looks great" and much more.

The rush, the euphoria, the backlog of demands piling up... lol. There are so buy mailing lists uk things behind its creation that, when we finished the last live, we looked back and saw this retrospective, with our eyes shining and a smile from ear to ear. After all, our duty was successfully fulfilled in yet another edition of CoMtexto.

Looking at everything we have done makes us even happier when we reflect on the moment we find ourselves in, full of limitations and doubts about “Will it work?”, “Will it have the same return compared to the face-to-face modality?”.

We had to try. And for the second year, it was held online. However, with a NEW FEATURE: 2021 was the first year that CoMtexto had two nights of events.

In the first, we had Carmine Passaro as a guest, together with Bruno Nogueira and Rafael Dariva, talking about Marketing and Relationship, covering MKt CRM; Sales CRM; Acquisition and relationship channels; Marketing automation – what it is, what can be done, etc.

Watch: Night 1 – Marketing and Relationship

On the second night, we invited Influencer Pâmela Carneiro to chat with Gisele Urnau and Argus Dutra, talking about the Importance, Authority and Proximity that videos provide in relation to your customer; Presentation of the different types and proposals of Videos; The rise of Lives in Stores and the trend of Raffles; An Educational Workshop with tips on framing, light, position, speech, conduction, audio, etc.; The ease of handling the equipment; Recording and Editing with your own cell phone and Tips and Recommendations for Editing Applications.

Watch: 2nd Night – A Frame over videos

Two nights packed with content, knowledge, learning and immersion in the digital environment. Proposals resulting from a reflection on the post-pandemic scenario. As in all editions of CoMtexto, of course, where we think about the changes of recent years, developments, challenges, difficulties and adaptations.

In the 4th Edition of CoMtexto, we brought the concept of “Digital Universe – Adaptation and New Strategies”, structured based on the reality in which new perspectives were and continue to be directed towards this world that grows exponentially every second.

These were views that had previously gone unnoticed, but were required due to the limited physical space imposed by the pandemic. This raised questions: How can you reach your audience using digital media in this scenario? How have companies adapted to the online format? What strategies have they used? Where should they start?