How does CRM work in marketing

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CRM or Customer Relationship Management is a basic tool in the world of marketing, as it allows you to manage and optimize relationships with the target audience.

In other words, it collects valuable data that is used to create personalized strategies and improve customer experience, which in turn drives business growth.

Its operation is based on several pillars:

Select information . This is the case of demographic references, purchase history, product preferences, interactions on social networks, among others. This is done through various sources, such as online forms, sales records, surveys, and tracking of interactions on the website.
Storage and organization . After completing the first step, you norway consumer email list need to work on a database and keep it up to date.
Analysis . The idea is to identify patterns, trends and customer behaviors to gain a broader view of their needs and preferences.
Segmentation – Helps you focus your marketing efforts more precisely. For example, sending messages to potential customers, offering personalized offers, or tailoring communication to each local market.
Automation . CRM also makes it easy to send follow-up emails, birthday reminders, special promotions, and more. So, you can save time, effort, and maintain consistent communication with customers.
Improved experience . By knowing your customers and adapting your marketing strategies, you can achieve customer satisfaction, brand loyalty and positive recommendations.