How to reduce cart abandonment in your e-commerce?

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If you are reading this post, it is because you have entered the e-commerce sector with your company and because you have one of the problems of this sector: you are not getting the sales you had originally planned. Don't worry, today we are going to give you a hand.

You have already verified that you have a good traffic of visitors to your website, but many of the potential buyers who arrive through a search on Google or third-party websites do not complete their purchase . They browse and browse through the different sections and decide to add the products to the "shopping cart". But there comes a time when the buyer thinks about it again and backs out.

Let's face it. This doesn't just happen on your website . You've probably abandoned a purchase in a store before completing it.

Now, within the e-commerce industry, a large part of cart pakistan number data abandonment is a natural consequence of how we browse e-commerce sites : many users shop with several windows open, compare prices across multiple websites, save items for later, or simply browse out of curiosity. These actions are, to a large extent, unavoidable profit leaks for our business.

Baymard has developed an average based on 37 different studies that in 2017 stood at 69.23 % of abandonment . This means that almost 7 out of 10 people abandon their purchase before completing it.

Why do users abandon their carts?
Very high extra costs (taxes, shipping costs).
You must create an account to make a purchase.
The checkout process is too long or complicated.
They can't see the total costs in advance.
The website has errors or does not load.
They don't trust leaving their credit card information on the web.
Deliveries are very slow.
There are not enough payment methods.
The credit card was declined.
improve sales in your online store
If you optimize the purchasing processes of your e-commerce, you will correct all the points we have seen previously, such as improving the usability of payment within the website; making shipping costs visible ; choosing a payment option such as "guest user" or similar, showing that the bank details are secure and offering the option of payment through PayPal .

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Also, it might be a good idea to offer discount coupons . For example, every certain number of purchases you will get a coupon with a discount of, say, 5% or 10%, since we need to make a profit.

The potential of e-commerce is huge . Now, achieving improved profits will not be easy because even when we have already carried out all these actions, it is the customer who ultimately decides whether to buy or not.

If you want to get the most out of your e-commerce, manage your sales with the best Internet and telephone offer for your company ! Visit our website or call us for free at 1496!

And you, do you think you will improve your e-commerce sales with these tips?