Higher Return on Marketing Investment (ROMI)

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Above, Parachute leverages customer data to dynamically place customer reviews. Notice the amount of trust generated by simply sharing data, from raw review, to date, to name.

As a result of better conversions, higher purchase orders, and price optimization, database marketing results in a higher ROMI. This has a number of second order effects, from opening up more expensive marketing channels while maintaining profitability, to being able to provide better incentives to first time customers.

Improve Your Database Marketing: Barilliance cell phone database enables eCommerce stores to apply database marketing techniques with easy tools. No IT resources required. Learn more here.

Database marketing examples and strategies
Below is a series of database marketing examples. The various ways to use customer data show how flexible customer database marketing can be.

Database Marketing Example Strategies

1. Recency, Frequency, Monetization (RFM) Marketing
RFM Analysis is one of the earliest forms of database marketing.


We've written on of the top guides on RFM on the internet, showing in detail how to perform your own Analysis either through Barilliance or on your own in a spreadsheet. You can check it out here.