Overcoming limited retail space

[robiulhasan]

(that is more often than not already utilized), and incorporating the logistics of a successful buy online pickup in store strategy is complicated. The temptation is to follow tried and true retail strategies of having customers walk by as many products as possible, and locate pickup towards the storage room where orders can be kept alongside existing inventory.

However, this experience would negate all the promised advantages of convenience.

Instead, locate pickup up front. The goal is t cell phone directory india o maximize customer value through convenience, giving your store a strategic advantage against others.

To do this, your BOPIS strategy should center around convenience.

“The fundamental reason for click and collect is a better customer experience.”

3. Maximize Cross-Sales

Cross sales are a major click and collect benefit.



With a successful buy online, pickup offline strategy, you will get internet shoppers coming into your store. Multiple surveys show that 50% of customers who use click and collect end up making additional purchases while they are picking up their items.

To capitalize on this, you should leverage data collected online to create personalized recommendations in store. This can be accomplished by simply printing recommendations, or piping customer insights to store personnel to increase revenue.

2015 - 2021 Click and Collect Statistics
Below we have collected a number of Click and Collect statistics. I prioritized recent studies, with the newest studies coming from 2018.

Click and Collect Market Growth