Similar differences across devices

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can be seen in conversion rates.

In the United States, sessions on computers had 36.62% higher conversion rates than mobile sessions.

4. Cyber Monday Conversion Rates by Country and Device in 2019

Finally, we are able to break down Cyber Monday conversion rates by both country and device.



While some countries showed relatively stable conversio cell phone list n rates across device (like Australia and Great Britain), others had significantly higher conversion rates on computers - namely Canada, France, and Spain.
As we shared in our guide on browse abandonment, To do this, we must minimize their consumer surpose for buying the low quality products.

Step 1: Increase the Price of Low Quality Items
The most straightforward way to reduce consumer surplus for the low quality product is to increase the price.


Recall the first framework: value creation and capture.


Increasing the price of the low quality item will reduce the value captured by the buyer.



How much can we increase the low quality item?

We should increase it until the low type customers are no longer willing to buy it.



By maximizing the price of the low quality items your eCommerce store gains two