What should be the KPIs of a marketing manager?
Posted: Sat Feb 01, 2025 10:40 am
The head of the marketing department analyzes the advertising market and sales channels, introduces products to existing and new markets. In addition, he controls advertising and PR processes. He differs from top managers from the sales department in that he focuses exclusively on the effective use of the budget.
Key KPIs for the Head of Marketing:
ROI is a report on the targeted use of the marketing budget.
Customer acquisition cost is the price an organization pays to receive one real application from online advertising or offline campaigns.
NPS is an increase in the level of loyalty of customers and buyers to the enterprise.
What mistakes are uganda email list made when implementing manager KPIs?
Let's look at the most common mistakes:
Unachievable goals. If too high indicators are chosen, even current results may deteriorate.
Reducing the manager's salary. After the implementation of the KPI system, the top manager should be able to increase his income.
Incorrect selection of indicators. It is necessary to clearly understand which KPIs of the manager will be useful for the enterprise in order to avoid unnecessary waste of resources.
Erroneous calculations. Avoid overly complex formulas and entrust work on the system only to qualified employees.
Implementing a key performance indicator system can significantly increase the productivity of an enterprise. This method is used in a wide variety of business areas. However, when using it, it is necessary to adhere to certain rules. First, KPIs must correspond to the company's strategic goals. Second, it is better not to assign too many indicators to employees. Otherwise, their motivation may decrease.
How to track the KPI achievement of the sales manager?
Once the information is entered into the program, it is necessary to start daily monitoring. This will allow timely adjustments to achieve KPI. In order to simplify the process, tasks are added to the CRM system and distributed to the daily norm.
In addition, it is important to track the rating by the activity of managers, since success directly depends on the compiled funnel, which includes incoming leads and outgoing contacts. The CRM system needs to include information about:
cold calls;
accepted requests;
meetings with customers;
completed proposals;
accounts and sales.
The head of the sales department must regularly analyze the compliance of KPIs with current indicators.
Let's look at a specific example.
Let's assume that there are 10 employees in the sales department. The monthly profit plan is 10 million rubles. If this figure is divided between the managers, then each of them will need to bring the company a profit of one million rubles. To determine the daily task, this amount should be divided by the number of working days. Let's say there are 22 of them in the current month.
Therefore, each specialist has at least 45,500 rubles of profit per day. This is the minimum daily volume.
Key KPIs for the Head of Marketing:
ROI is a report on the targeted use of the marketing budget.
Customer acquisition cost is the price an organization pays to receive one real application from online advertising or offline campaigns.
NPS is an increase in the level of loyalty of customers and buyers to the enterprise.
What mistakes are uganda email list made when implementing manager KPIs?
Let's look at the most common mistakes:
Unachievable goals. If too high indicators are chosen, even current results may deteriorate.
Reducing the manager's salary. After the implementation of the KPI system, the top manager should be able to increase his income.
Incorrect selection of indicators. It is necessary to clearly understand which KPIs of the manager will be useful for the enterprise in order to avoid unnecessary waste of resources.
Erroneous calculations. Avoid overly complex formulas and entrust work on the system only to qualified employees.
Implementing a key performance indicator system can significantly increase the productivity of an enterprise. This method is used in a wide variety of business areas. However, when using it, it is necessary to adhere to certain rules. First, KPIs must correspond to the company's strategic goals. Second, it is better not to assign too many indicators to employees. Otherwise, their motivation may decrease.
How to track the KPI achievement of the sales manager?
Once the information is entered into the program, it is necessary to start daily monitoring. This will allow timely adjustments to achieve KPI. In order to simplify the process, tasks are added to the CRM system and distributed to the daily norm.
In addition, it is important to track the rating by the activity of managers, since success directly depends on the compiled funnel, which includes incoming leads and outgoing contacts. The CRM system needs to include information about:
cold calls;
accepted requests;
meetings with customers;
completed proposals;
accounts and sales.
The head of the sales department must regularly analyze the compliance of KPIs with current indicators.
Let's look at a specific example.
Let's assume that there are 10 employees in the sales department. The monthly profit plan is 10 million rubles. If this figure is divided between the managers, then each of them will need to bring the company a profit of one million rubles. To determine the daily task, this amount should be divided by the number of working days. Let's say there are 22 of them in the current month.
Therefore, each specialist has at least 45,500 rubles of profit per day. This is the minimum daily volume.