The highest level of personalization

[robiulhasan]

The next level of personalization would be segmenting customers based on past purchases. Pairing specific product promotions to different customer segments is more effective than sending the same email to everyone.



ncorporates tactics like dynamically c cell phone lists hanging email messages on open to reflect changes in inventory, presenting "fresh" recommendations, and incorporating offline integration .

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Companies have still not adopted across all necessary channels
Despite the high adoption in email, companies have been slow to adopt personalization in other channels.


Below is a cross-section of survey results from three independent studies. Across the board, there is a significant drop between email and the next popular channel (website personalization). east adopted channel.