It’s the dream, right?
Posted: Sun Feb 02, 2025 4:50 am
Fanni says the last two indicators—high failure and opt-out rates—are red flags to carriers.
"Obviously, those are big clues that you bought a list, and people didn't really opt-in for your messages. For example, a high error rate indicates you tried to send an SMS but the numbers are nonexistent, which is also an indicator that you just bought a list or you didn't really check who you're sending messages to."
Fanni also explains that URL shortening tools like TinyUrl or free Bitly links are discouraged because they can trigger spam filters.
"If you have shortened links, that can get your messages cyprus telegram data flagged as spam, especially if you don't use the opt-out language. Close will try to send it, but the carrier will refuse to deliver and give us an error message to pass on to you."
So, if you see this: Imagine your sales pipeline is stuffed with clients who “get it.” You know who they are—and what they need from you. Your marketing efforts attract more and more of these people because you know how to target them.
Sometimes, less-than-ideal clients happen. However, your ideal clients are more easily attracted, nurtured, and closed when you’ve done the work to build an ideal client profile (ICP). Here, we’ll dig into how to build an ICP and how you can use it effectively.
You Can’t Be All Things to Everyone—Here’s Why You Need an Ideal Client Profile
If you try to appeal to everyone, you’ll appeal to no one. (Per Justin Goff.) So, who are you trying to appeal to, anyway?
An ideal client profile (ICP) describes a fictional person who you actually want to coach. They have the qualities and characteristics of clients that best succeed with you and your services. And you succeed with them best, too.
"Obviously, those are big clues that you bought a list, and people didn't really opt-in for your messages. For example, a high error rate indicates you tried to send an SMS but the numbers are nonexistent, which is also an indicator that you just bought a list or you didn't really check who you're sending messages to."
Fanni also explains that URL shortening tools like TinyUrl or free Bitly links are discouraged because they can trigger spam filters.
"If you have shortened links, that can get your messages cyprus telegram data flagged as spam, especially if you don't use the opt-out language. Close will try to send it, but the carrier will refuse to deliver and give us an error message to pass on to you."
So, if you see this: Imagine your sales pipeline is stuffed with clients who “get it.” You know who they are—and what they need from you. Your marketing efforts attract more and more of these people because you know how to target them.
Sometimes, less-than-ideal clients happen. However, your ideal clients are more easily attracted, nurtured, and closed when you’ve done the work to build an ideal client profile (ICP). Here, we’ll dig into how to build an ICP and how you can use it effectively.
You Can’t Be All Things to Everyone—Here’s Why You Need an Ideal Client Profile
If you try to appeal to everyone, you’ll appeal to no one. (Per Justin Goff.) So, who are you trying to appeal to, anyway?
An ideal client profile (ICP) describes a fictional person who you actually want to coach. They have the qualities and characteristics of clients that best succeed with you and your services. And you succeed with them best, too.