Email 1: reminder of cart

[robiulhasan]

This email targets customers who have abandoned their carts because of technical issues, being distracted and forgetting, conducting research to buy later, etc.

Present the abandoned cart content in detail – images, price, size selected, etc. You can also induce a sense of urgency here by expressing scarcity – showing that only few items are left in stock.

Show the customer you care for them and are being he cell phone lists for sale pful with a statement such as “we’re holding these items for you”, “we saved your cart”, etc.

One email we love is boohoo’s. The email makes it very clear what the cart item is – it shows a decent sized image, the full name of the product and its color, the quantity and price of each item and the total price. Boohoo expresses it is very helpful with statements such as “we’ve saved it for you (you’re welcome)” and by offering customer service contact points.



Another good example is Princess Polly’s cart abandonment email. The email clearly implies the customer has forgotten the cart and the company is just sending a helpful reminder for forgetful customers. They present the abandoned items with big images, reminding the shopper how attractive they are. The email also includes personalized product recommendations to entice the shopper with additional products.