What is inbound marketing? Basic concepts, tools and more!

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With the constant transformation of the market and consumption patterns, companies have had to create new ways to capture the attention of their customers. It is in this scenario that Inbound Marketing emerges as a practical and highly efficient solution.

In today’s post, discover how Inbound Marketing can contribute to the growth of your brand. Enjoy reading!

What is Inbound Marketing?
Also known as Attraction Marketing, Inbound Marketing’s main objective is to capture the interest of your target audience in your brand, instead of interrupting them with conventional advertising actions. The idea is to produce relevant and appropriate content for your potential customers, in order to guide them on their purchasing journey .

For example, a company specializing in selling travel packages starts buy phone number leads create rich content about the subject on its blog. In this way, it arouses the interest and trust of a specific group, who are looking for this type of service.

What are your main tools?
Inbound Marketing is usually divided into 4 stages: attract, convert, sell and delight. Thus, consumers are effectively guided through each of these stages.

Its main pillars are SEO (Search Engine Optimization) , Content Marketing and social media strategies . Each of them performs a specific function and, together, they are capable of transforming a specific audience into engaged and loyal consumers.

To do this, it is important to keep in mind that a good website is essential to attract your leads and convert them into customers, especially if you are dealing with SEO.

How does it differ from Outbound Marketing?
Inbound Marketing emerged with the Internet , especially when users became empowered due to easy access to information.

From then on, it was understood that traditional marketing, also known as Outbound, no longer works as well. While Inbound focuses on preparing and educating the consumer little by little, Outbound aims at direct communication. Examples of this include an advertisement on a newspaper or magazine page, television advertising, or even a banner that pops up in your browser window.