18 Reasons Your Business Is Losing Leads
Posted: Sun Feb 02, 2025 6:47 am
There's a reason a business funnel is shaped like a funnel. At every stage of the buying journey, leads will naturally drop off. Your product or service isn't for everyone.
However, when holes start appearing in your funnel and leads are leaking out at a disproportionate rate, it’s time to plug them. Here are 18 reasons why your business is losing leads and how you can get them back.
Beware of Vanity Metrics
Getting more views on your blog doesn't necessarily sweden mobile database mean you'll generate more leads.
Setting aggressive views and impressions goals can encourage your team to hyper-optimize content for algorithms and churn out stale, formulaic content whose sole purpose is to hit those metrics rather than to resonate with and provide value to your audience.
Vanity metrics may be easy to measure and get the ball rolling, but being in tune with your audience is what will actually get them to fill out a form and turn into a lead.
We recommend starting to measure metrics that indicate resonance, such as:
Scroll depth
However, when holes start appearing in your funnel and leads are leaking out at a disproportionate rate, it’s time to plug them. Here are 18 reasons why your business is losing leads and how you can get them back.
Beware of Vanity Metrics
Getting more views on your blog doesn't necessarily sweden mobile database mean you'll generate more leads.
Setting aggressive views and impressions goals can encourage your team to hyper-optimize content for algorithms and churn out stale, formulaic content whose sole purpose is to hit those metrics rather than to resonate with and provide value to your audience.
Vanity metrics may be easy to measure and get the ball rolling, but being in tune with your audience is what will actually get them to fill out a form and turn into a lead.
We recommend starting to measure metrics that indicate resonance, such as:
Scroll depth