Discover 5 types of websites and choose the ideal one for your company

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The growing relevance of the internet has forced companies to adopt new strategies in their quest to consolidate their position in the market. Digital marketing has become an increasingly necessary investment. Within this context, knowing the main types of websites is essential to optimize the resources launched.

An entrepreneur who is aware of what the virtual world has to offer and what the company needs will be ahead of the competition. That is why, in this text, we have prepared a list of the most prominent website categories. This way, you will be able to identify which one best fits your organization. Enjoy reading!

1. Institutional website
Companies that have built a captive audience that is deeply familiar buy phone number list the products and services they offer are the ones that most benefit from institutional websites. This type of electronic address serves as a sort of virtual business card.

On the other hand, it results in low effectiveness for those who are not familiar with the business. Typically, an institutional website is limited from a digital marketing perspective. Therefore, updated methodologies are usually applied with the intention of enhancing this type of provider.

Using blogs embedded within the institutional website is the measure that ensures the greatest returns. The visitor has access to relevant content, but at no time does he read anything directly related to the company's product. In general, this is how content marketing works, a valuable strategy today.

2. E-commerce
Selling products and services online is the reason why e-commerce websites exist. It doesn’t matter what kind of product you’re offering — if your goal is to sell products online, this category is worth considering.

It is important, however, to understand the main requirements of an e-commerce site. The address needs to be responsive, well-functioning , constantly updated and information well-displayed. After all, it is like a normal store, only presented digitally.

Reducing costs for both the seller and the buyer, automated service, practicality and convenience when concluding a transaction are factors that make e-commerce sites great investments.