Take advantage of 3 headlines + 2 descriptions

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Responsive search ads allow you to create an ad that adapts to display more text and more relevant messages to your consumers.

These types of ads work based on artificial intelligence: the advertiser adds up to 15 headlines (each with a maximum of 30 characters) and 4 descriptions of up to 90 characters.

Google will combine the headlines and descriptions you provide to figure out which combinations work best, generating up to 43,680 ad variations — a number of combinations that would be impossible to test manually.

This update has been running for a while: advertisers can now add a third headline (30 characters maximum) and a second description (90 characters maximum).

This means you now have 300 characters, including URLs, to describe your product or service in the most compelling way possible.

However, there are certain important things to remember.

On smaller screens, if there is not enough space for all the characters, the third headline or second description may be omitted.

Keep this in mind when writing an ad, otherwise it will lose its meaning in its shorter version.

Also, try not to include the most important information in the third headline and second description.


PPC Campaigns - Headlines and Descriptions
Creating texts for this type of ads is not easy.

You'll need to make sure each headline or description is clear and meaningful, and make sure the combination of elements is successful to create an ad.

The RSA format is still in beta, which means you can only add the new responsive ads to “regular” ad groups.

Statistics can be monitored in Google Ads, under the Ads and Extensions tabs:


Planning PPC Campaigns - Ads and Extensions
Some tips for using RSA:

Add one responsive ad per group to make the optimization process faster and more transparent.

Each element (headline or description) of a responsive ad must make sense and be combinable with other elements.

Try to write short headlines (under 15 characters) to ensure that all three chosen headlines are displayed by Google.

Get new ideas from your competitors
The techniques listed above help expand your ad set, but only up to a point.

Sooner or later, everyone runs out of inspiration.

So, it's time to borrow ideas from your competitors. Let's take a look at dubai whatsapp number how you can easily find and analyze hundreds of ads in your niche, all in a couple of clicks.

Use SEMrush’s new “ Ad Builder ” tool for this.

It will help you find ideas:

By keyword

If you sell bikes, for example, and you want to see some examples of ads from other bike shops.

By domain

You know a competitor's domain that sells bicycles and want to explore their listings.


PPC Campaigns - Ads builder
If you like an ad and want to save it as a template, click the "Use as template" icon and fill in the "New Ad" pop-up box: