Is it really necessary to hire an email marketing service?

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If I can send it from my personal email, why should I pay?" think the most suspicious. That is one of the main reasons given by my colleagues, who are infinitely more knowledgeable in the subject than I am. And it seems that the most important thing these days is to save a few euros, but... Are we investing the money well in our company?

Without a doubt, one of the most effective ways to promote a business is email marketing. Who hasn't bought something online? You? Are you sure? Think back... Do you see? We receive a multitude of newsletters and commercials that keep us up to date with the news, products and services offered by each of the companies we have subscribed to. An easy, fast and effective way to reach those who want to.

So, it pays to hire an email marketing service, right? Indeed. One of the reasons why people are reluctant to hire this type of service is that they don't know what's behind companies like Sarbacán. Anyone can send an email from their own email account and problem solved, especially SMEs or individuals who have a small database. "Outlook is enough for me, I just send and that's it."

Well, because of ignorance, people miss out on reports with statistics and results that are as interesting as, for example, knowing the number of people who have opened the email, how many have consulted active mobile number list it more than once, who has clicked on an internal link and which one, and from which city they have consulted it. "Ignorance is the worst enemy of human beings and the general public has no idea about tracking, delivery, segmentation," concepts that are essential in email marketing companies.

Similarly, there is a certain mistrust regarding the confidentiality of recipients. Popular belief is that email addresses should not be shared with anyone. And that is true, but an email marketing company is dedicated to managing databases in the best possible way and with the utmost discretion.

After all, the main objective is that the emails reach the different inboxes without being considered as spam, a fact that mass mailing services can largely guarantee. And, obviously, no one will get the addresses previously provided. No one.

Furthermore, there are still thousands of companies that do not do email marketing and are unaware of the existence of services like ours, so the most important thing today is to make yourself known and improve communication to have more visibility. That's why I'm here.