Content Marketing Examples B2B [Method, Tips & Tricks]
Posted: Mon Feb 03, 2025 3:49 am
Coca Cola, Red Bull or IKEA - everyone knows these prime examples of successful content marketing. But what about content marketing examples in the B2B sector, especially in the ICT industry? We went looking for content marketing gems - and found them. Even if examples are never 100 percent transferable, especially in content marketing , because goals, target group, resources and above all the storyline are always specific: A look at what others are doing successfully here is inspiring. Because often other people's ideas can be integrated into your own content marketing strategy with a few changes. Here are three successful content marketing examples:
Content Marketing Example Host el salvador whatsapp data Europe: A blog attracts 30,000 interested parties every month
The Host Europe Group, founded in Cologne in 1997, is now Europe's largest privately owned hosting provider. In 2014, the web provider launched its corporate blog. The idea behind it: The blog should reach new target groups. For example, people who are at a very early stage of deciding on an online business. The blog gives them tips and makes them aware of the Host Europe brand at an early stage. But customers and interested parties can also find important information for their business there and can thus become more closely tied to the brand.
Content marketing follows a long-term strategy
Host Europe Content Marketing ExampleAfter a year and a half, it is clear that the calculation is paying off. Even if this sounds like a long time at first, content marketing means continuous operation and is not a short-term campaign. Every content start is tough and you need to be patient. Good content is always required. Web hosts quickly learned that success depends on the increase in organic searches, i.e. good SEO work. The number of visitors only increases steadily if the topics rank well. Otherwise, a lot of work and money has to be put into content promotion, which makes a blog project much less profitable.
Content Marketing Example Host el salvador whatsapp data Europe: A blog attracts 30,000 interested parties every month
The Host Europe Group, founded in Cologne in 1997, is now Europe's largest privately owned hosting provider. In 2014, the web provider launched its corporate blog. The idea behind it: The blog should reach new target groups. For example, people who are at a very early stage of deciding on an online business. The blog gives them tips and makes them aware of the Host Europe brand at an early stage. But customers and interested parties can also find important information for their business there and can thus become more closely tied to the brand.
Content marketing follows a long-term strategy
Host Europe Content Marketing ExampleAfter a year and a half, it is clear that the calculation is paying off. Even if this sounds like a long time at first, content marketing means continuous operation and is not a short-term campaign. Every content start is tough and you need to be patient. Good content is always required. Web hosts quickly learned that success depends on the increase in organic searches, i.e. good SEO work. The number of visitors only increases steadily if the topics rank well. Otherwise, a lot of work and money has to be put into content promotion, which makes a blog project much less profitable.