Email Marketing: Segmentation, that is the question!
Posted: Mon Dec 23, 2024 5:18 am
In the practice of email marketing there are two fundamental aspects to which we must pay close attention: that the content is relevant and attractive for the subscriber, and on the other hand, that our database is constantly updated and segmented. Can you buy a database? Many people suddenly think of doing email marketing and the first thing they do is buy a database. Without fear of being wrong, we could say that it is one of the worst ideas and strategies to start using this tool.
If we send emails to a database that has been purchased, downloaded from the Internet, or given to us by a friend, we are communicating with people who have not agreed to receive information from us and may not even know our company. Practicing this type of strategy turns you into a spammer and can ruin your company's online reputation, harming the brand image, and may even block your website. There are many strategies to build and increase the size of a database, collecting contacts from many reliable sources that you know yourself, whether they are contacts recruited from events, websites, social networks, etc.
If your database is made up of clients that you know yourself, who have purchased or contracted your product or service, who have requested information about it, then it is possible to establish a closer link with active phone number list them, through email marketing. You have your database, how do you segment it? Knowing who we are addressing our emails to and their content is the key to being able to communicate effectively with clients. It is important to have an in-depth understanding of your clients' interests and for this reason you must interview them, understand their way of thinking, their concerns and needs, in order to provide them through email marketing what the client is looking for, their expectations, their interests, etc.
The segmentation of our database is the process of dividing our clients or contacts into smaller uniform groups that have similar characteristics and needs." This allows us to understand which marketing strategies to carry out and which not to, and to whom. Some of the methods to learn more about customer preferences
Forms or subscription centers on your website or social networks. Visitors can leave their email and preferences if they have the appropriate incentive.
Take advantage of raffles, contests and events to request certain additional attributes from people.
Interviews or surveys via email or any other means. There are platforms that will allow you to create and send complete surveys in a simple and efficient way.
Record consumption preferences for certain types of products in the business's CRM or sales systems.
Segment based on the behavior and actions they have taken on certain email marketing campaigns (readings, clicking on different links, specific queries).
There is no single, specific way to segment. Your database can be segmented by demographic information (country, area), personal information (gender, age), purchase history, preferences or interests, or any other significant data that you may need for future mailings. By performing this type of segmentation, you are turning your database into an extremely important asset for the development of your company. It is essential that you take care of it, that you do not share it, and that you keep it continuously updated.
If we send emails to a database that has been purchased, downloaded from the Internet, or given to us by a friend, we are communicating with people who have not agreed to receive information from us and may not even know our company. Practicing this type of strategy turns you into a spammer and can ruin your company's online reputation, harming the brand image, and may even block your website. There are many strategies to build and increase the size of a database, collecting contacts from many reliable sources that you know yourself, whether they are contacts recruited from events, websites, social networks, etc.
If your database is made up of clients that you know yourself, who have purchased or contracted your product or service, who have requested information about it, then it is possible to establish a closer link with active phone number list them, through email marketing. You have your database, how do you segment it? Knowing who we are addressing our emails to and their content is the key to being able to communicate effectively with clients. It is important to have an in-depth understanding of your clients' interests and for this reason you must interview them, understand their way of thinking, their concerns and needs, in order to provide them through email marketing what the client is looking for, their expectations, their interests, etc.
The segmentation of our database is the process of dividing our clients or contacts into smaller uniform groups that have similar characteristics and needs." This allows us to understand which marketing strategies to carry out and which not to, and to whom. Some of the methods to learn more about customer preferences
Forms or subscription centers on your website or social networks. Visitors can leave their email and preferences if they have the appropriate incentive.
Take advantage of raffles, contests and events to request certain additional attributes from people.
Interviews or surveys via email or any other means. There are platforms that will allow you to create and send complete surveys in a simple and efficient way.
Record consumption preferences for certain types of products in the business's CRM or sales systems.
Segment based on the behavior and actions they have taken on certain email marketing campaigns (readings, clicking on different links, specific queries).
There is no single, specific way to segment. Your database can be segmented by demographic information (country, area), personal information (gender, age), purchase history, preferences or interests, or any other significant data that you may need for future mailings. By performing this type of segmentation, you are turning your database into an extremely important asset for the development of your company. It is essential that you take care of it, that you do not share it, and that you keep it continuously updated.