Commercial emails account for 7 out of 10 spam complaints
Posted: Mon Dec 23, 2024 5:23 am
Commercial email accounts for 70% of all spam complaints, according to the just released Q3 2012 Return Part Email Intelligence study. 22% of spam complaints come from service providers (ISPs), 5% from internal email, and only 3% from dynamic IP addresses and bots. Despite generating 70% of complaints, commercial email accounts for only 18% of the volume.
Despite this high volume of email, consumers still request email offers and to be included in mailing lists. According to a newly released study by Blue Kangaroo, as many as 43% of US adults say that more than half of the emails in their inboxes come from businesses (including daily deals, newsletters and marketing alerts). But only 1 in 4 complain about all the marketing material they receive, and 40% say they enjoy receiving marketing emails from their favorite brands and the deals they receive each week.
Return Path believes that the majority of spam complaints originate from address in indonesia consumers marking this as spam rather than bothering to unsubscribe. These consumers are unwittingly damaging companies’ image, tainting their online reputation and deliverability. Email deliverability reached 84% in the US in Q3, down 5% from the same period in 2011. Europe enjoys the highest deliverability rates at 84%, but also down 5% from the same period last year.
In the US, financial services account for the largest share of deliveries, at 99%. Consumer products and retail follow, at 96% each. Social media accounts for the lowest share, at 72%. Retail-origin mail delivery is up 22% year-over-year, indicating these companies' focus on email and high consumer acceptance. In contrast, social media has suffered the largest share loss, at 14%, suggesting that consumers prefer to access social media for entertainment, but once they log off, they'd rather stop there.
Despite this high volume of email, consumers still request email offers and to be included in mailing lists. According to a newly released study by Blue Kangaroo, as many as 43% of US adults say that more than half of the emails in their inboxes come from businesses (including daily deals, newsletters and marketing alerts). But only 1 in 4 complain about all the marketing material they receive, and 40% say they enjoy receiving marketing emails from their favorite brands and the deals they receive each week.
Return Path believes that the majority of spam complaints originate from address in indonesia consumers marking this as spam rather than bothering to unsubscribe. These consumers are unwittingly damaging companies’ image, tainting their online reputation and deliverability. Email deliverability reached 84% in the US in Q3, down 5% from the same period in 2011. Europe enjoys the highest deliverability rates at 84%, but also down 5% from the same period last year.
In the US, financial services account for the largest share of deliveries, at 99%. Consumer products and retail follow, at 96% each. Social media accounts for the lowest share, at 72%. Retail-origin mail delivery is up 22% year-over-year, indicating these companies' focus on email and high consumer acceptance. In contrast, social media has suffered the largest share loss, at 14%, suggesting that consumers prefer to access social media for entertainment, but once they log off, they'd rather stop there.