Limited reach : Limited coverage of the upper parts of the funnel significantly limits the customers that can be reached and who have not yet shown a direct need for conversion;
Poor brand awareness : the exclusive focus on results inevitably reduces attention on the possibility of building and cultivating one's own brand image;
Highly competitive : the ability to gain customers in the short term makes performance-based channels increasingly crowded with competitors, who may have larger budgets than yours;
Higher costs in the long term : increase cyprus phone number in investment difficult to sustain if you do not pay attention to cash flows in the long term, due to competition and increasing budgets in the part of the funnel most controlled by competitors.
As you may have guessed, performance marketing is a double-edged sword , which can bring immediate results (if managed well), but risks inhibiting the growth of your business in the long term
Why Demand Generation Is Often a Strategically Better Choice
The ability of performance marketing to obtain more immediate results is very often preferred to more complete and sustainable solutions , such as demand generation. The reasons should be clear to you by now: who wouldn't want to start acquiring business opportunities immediately?
But ask yourself another important question: are you really sure that converting in the shortest possible time is preferable to a constant flow of leads and a stronger brand?
The truth is that, in the long term, demand generation is usually the most economical and , paradoxically, the most effective solution .