Are you updating your website? How to generate leads

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Did you know that the vast majority of website visitors abandon your site after just one visit? When lead generation doesn’t work, it’s not just a missed opportunity to connect, it’s a potential customer walking out the door.

The solution? A website refresh designed to engage those visitors and start generating leads . Imagine a website that actively informs and converts—that’s the power of a lead-focused refresh.

upgrading your website
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Why focus on lead generation during a website update?
Investing in a website refresh is an exciting time for any business. It’s an opportunity how to get phone number database showcase a fresh, modern look, improve functionality, and ultimately enhance your online presence. But while a website refresh certainly sparks initial interest from visitors, what happens after that first click? This is where focusing on inbound lead generation becomes crucial.


Take advantage of the expectation
A website refresh naturally creates buzz around your brand. Visitors are curious to explore the new design, new features, and new content. Don’t let this excitement go to waste. By strategically integrating lead capture elements into your revamped website, you can take advantage of this influx of visitors and convert them into valuable leads. Think of it as a golden opportunity to make a good first impression and capture their interest before they bounce.


Change the focus of your website
Traditionally, websites have functioned primarily as informational portals. They showcased products or services, provided information about the company, and perhaps included a basic contact form. While information is still vital, a website refresh presents the perfect opportunity to evolve beyond simply informing visitors. Shift your website’s focus toward conversion. This means creating a user experience that educates and compels visitors to take action.

73 % of leads are unqualified , meaning they won’t convert into sales. Focusing on lead generation during a website upgrade allows you to implement strategies to capture high-quality leads.

Reaping the rewards of lead generation
The benefits of integrating lead generation strategies into your website update are numerous:

Increased sales: Lead generation allows you to build a target audience that is interested in your offering. This allows for more effective marketing and sales campaigns, ultimately increasing conversions and revenue.

Increased brand loyalty: You start a two-way communication channel when visitors become leads. You can nurture leads with valuable content and personalized offers, building trust and loyalty. This engaged audience becomes brand advocates, spreading positive word of mouth and attracting even more customers.

Valuable Customer Insights: Lead generation allows you to gather data about your target audience. This includes demographics, interests, and online behavior. By analyzing this data, you’ll gain valuable insights into your customer base. You can then use this information to hone your marketing strategies, tailor your content, and ultimately develop products and services that better fit your ideal customer .


Think of a lead-generating website as a high-performing sales team that works tirelessly 24/7. It attracts visitors, captures their interest, and helps them convert into paying customers. By prioritizing lead generation during your website refresh, you’re not only revamping your online presence, you’re investing in a powerful tool that will continue to deliver results long after the initial launch. It’s a smart way to maximize the ROI of your web project and drive sustainable growth for your business.


Key Considerations for Lead-Gen Website Design
A website redesign focused on lead generation is a strategic investment. But to maximize its effectiveness, you need a design that prioritizes capturing those valuable leads. Here are some key considerations to keep in mind: