Emailing and Social Media: the trendy couple
Posted: Mon Dec 23, 2024 5:34 am
Far from what one might expect, emailing is still alive and kicking, with renewed strength every day. To maintain its hegemony, it has managed to move its pieces and conquer social networks, to become the most chic couple of the moment. They have become inseparable, together hand in hand they walk through the mailboxes of all the contacts that companies have.
The good results have not been long in coming, they are already receiving praise from marketing professionals, who are eager to count on them, coordinating their tasks to make the most of this media vein: 97% of the emails sent have the support of Facebook, who knows how to increase the impact and virality of the message. For its part, the social network of Twitter is not spared either, and is requested on 91% of occasions.
It is also interesting to highlight the presence of the audiovisual network Youtube, which is present in almost half of the shipments. Pinterest seems to be the shy little sister, as it currently accounts for 32% of visits to users' inboxes; but its value is increasing, given its great effectiveness in generating buzz.
It is without a doubt the best at promoting email openings, achieving address in malaysia an opening rate of 14.1%, closely followed by Twitter and easily beating Mark Zuckerberg, who has to settle for third place, with 12.7%. Linking the name of Facebook to an email is a guarantee of success. 60% of brands that send their emails including the magic word "Facebook" in the subject line experience a 27% increase in traffic to their website. These visits come from the blue network during the week following the sending.
The little blue bird also plays its role perfectly. Emails encouraging users to follow companies on Twitter have a 9.5% higher open rate than other emails . Last shall be first. Despite being the shortest-established social media company, Pinterest has burst onto the scene, becoming a top-notch star. The interest generated is such that emails promoting it increase the open rate by 11%.
The good results have not been long in coming, they are already receiving praise from marketing professionals, who are eager to count on them, coordinating their tasks to make the most of this media vein: 97% of the emails sent have the support of Facebook, who knows how to increase the impact and virality of the message. For its part, the social network of Twitter is not spared either, and is requested on 91% of occasions.
It is also interesting to highlight the presence of the audiovisual network Youtube, which is present in almost half of the shipments. Pinterest seems to be the shy little sister, as it currently accounts for 32% of visits to users' inboxes; but its value is increasing, given its great effectiveness in generating buzz.
It is without a doubt the best at promoting email openings, achieving address in malaysia an opening rate of 14.1%, closely followed by Twitter and easily beating Mark Zuckerberg, who has to settle for third place, with 12.7%. Linking the name of Facebook to an email is a guarantee of success. 60% of brands that send their emails including the magic word "Facebook" in the subject line experience a 27% increase in traffic to their website. These visits come from the blue network during the week following the sending.
The little blue bird also plays its role perfectly. Emails encouraging users to follow companies on Twitter have a 9.5% higher open rate than other emails . Last shall be first. Despite being the shortest-established social media company, Pinterest has burst onto the scene, becoming a top-notch star. The interest generated is such that emails promoting it increase the open rate by 11%.